As a business owner, of course we want to get a big turnover. This big turnover can actually be achieved when you are able to increase sales. However, do you already know how to increase sales effectively? If not, you have opened the right article!
Let’s find out in this article, what steps can be taken to increase sales!
Why is it Important to Increase Sales ?
Increasing sales is important for all business people. This is because increasing sales will be directly related to business continuity. Here are some reasons why it is important to increase sales:
- Increase business turnover.
- Can increase business profits many times over.
- Opportunities to expand market share.
- Increase competitiveness with competitors.
- Increase capital and improve business finances.
- Opens up greater job opportunities.
How to Increase Sales ?
Of course, as a business person, you want your product or service sales to increase. There are various ways that can be done to increase sales, such as the following:
1. Increase Sales with Brand Power
Building a strong brand is the key to increasing sales. Customers prefer products from well-known and trusted brands.
Without a strong brand , you will be trapped in fierce price competition and find it difficult to increase profits.
A strong brand will also support you in implementing more effective marketing strategies.
Here are strategies for building a strong brand :
- Providing the best service and product/service quality: This will create customer satisfaction and loyalty.
- Make your brand have more value: Offer something unique and different from your competitors.
- Building customer trust: Be consistent in quality and service, and maintain commitments.
2. Expanding the Target Market Reach
Expanding your target market is a way to increase sales that cannot be ignored. The more people who know about your business, the greater the opportunity to get new customers.
There are several ways that can be done to expand the target market, such as:
- Maximize online promotion by utilizing social media.
- Use platforms and promotional strategies that suit your target market.
- Take part in exhibitions or bazaars to introduce products more widely.
3. Improve Product Quality
Another way to increase sales is to improve product quality. It can be said that quality products are the main key to attracting customers which can ultimately increase sales.
Therefore, make sure your product or service meets quality standards and provides the best value to customers.
Providing quality products to customers also brings many benefits, such as building customer loyalty, increasing customer trust, and building a good business reputation in the eyes of customers.
4. Offer Attractive Discounts
Discounts are a powerful strategy to attract consumer interest and increase sales turnover.
However, when you want to implement this method, you need to remember that the discount must be in accordance with the cost of production , don’t give a discount that is too big and detrimental.
In addition, provide discounts at certain times such as before holidays or certain moments.
Here are some tips you can try to make your discount program effective:
- Determine the purpose of your discount program, such as increasing sales of a particular product, attracting new customers, or clearing out old stock.
- Define your target market, here you determine who you want to reach with this discount program.
- Choose the right type of discount, such as percentage discount, price cut, buy one get one free , and so on.
- Determine the time and duration of the discount program.
- Use various promotional media such as social media, websites, email marketing, and so on.
5. Providing the Best Service
The best service to customers is a way to increase sales which can also build customer loyalty.
It is not enough to just offer quality products, you also have to provide comfortable and satisfying service to customers.
Providing the best service will make customers feel:
- Feel valued and respected.
- Enjoy shopping at your business.
- Come back again to buy the product.
- Recommend your business to others.
- There are several ways you can do to provide the best service, such as providing complete and accurate information about the product, responding to customer questions and complaints quickly.
6. Maintain Customer Loyalty
Expanding your target market is important, but don’t ignore loyal customers who are valuable assets for your business.
Loyal customers are those who already know and trust your product, they also make a big contribution to your business profits.
In addition, they can also be an extension of your hand in doing word of mouth by referring your products to new customers.
There are several ways you can do to maintain loyal customers, such as:
- Prioritize the best service.
- Building interaction and communication.
- Avoid mistakes that can disappoint customers.
7. Leverage the Power of Digital Marketing
In this digital era, relying on offline marketing strategies alone is not enough to grow your business. It is important to keep up with developments by utilizing digital marketing as a way to promote brands and products.
Some of the benefits of digital marketing, such as:
- Helping you reach a wider target market.
- Providing access to millions of internet users across multiple platforms.
- Allows you to target the right audience with personalized ads.
- Provides accurate data and analytics to measure the effectiveness of your marketing strategy.
You can follow some of the following digital marketing strategies:
- Social Media Marketing: Build accounts with interesting content.
- SEO: Optimize your website to be easily found on search engines like Google with SEO.
- Content Marketing : Create informative and engaging content to attract customers’ attention.
- Email Marketing : Build relationships with customers through email marketing .
By utilizing digital marketing , you can increase brand awareness and reach more potential customers. This will help you increase sales and grow your business.
8. Run a Bundling Strategy
Another way to increase sales that you can do is to create a bundling strategy . It can be said that this method is effective in increasing turnover.
You can offer two or more products in one package at a cheaper price than purchasing the products separately.
Some tips that you need to pay attention to in implementing a bundling strategy so that it runs effectively, include:
- Choose products that complement each other, such as bundling a smartphone with a case and charger .
- The package price must be cheaper than the retail price.
- Promote bundling packages effectively.
9. Provide Product Warranty
Providing a product warranty is an effective strategy to increase sales and build customer trust and brand value .
If you want to provide a guarantee to customers, make sure to pay attention to the following things:
- The warranty period should be long enough to provide customers with a sense of security.
- Explain what is covered by the warranty.
- Customers should not have any difficulty in claiming the warranty.
10. Show Positive Testimonials
Nowadays, customers are getting smarter and more critical. They do not easily believe the words of the seller’s promotion.
Therefore, testimonials from previous customers are one of the powerful marketing strategies to attract customers in order to increase sales.
This is because testimonials provide real evidence of other customers’ experiences with your product or service. They increase the credibility and reputation of your business, and are an effective way to convince new customers.
There are several ways to get customer testimonials, such as:
- Get back in touch with customers after they make a purchase.
- Ask about their results and satisfaction using your product or service.
- Ask them to provide written or video testimonials.
- Thank them for their testimonials.
Well, those are various ways to increase sales that you can try to do. When running these methods make sure you are supported by reliable employees.
